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About Us

Ruff Choices is an independent, fee-only, comprehensive investment advisory firm and CPA (certified public accounting) practice.  We are here to help clients, like you, make important financial decisions, and manage their wealth and overall financial health.

When you turn to Ruff Choices your account will be handled exclusively by Stuart, a financial professional with more than 35 years of experience. Stuart is an accomplished investment advisor and CPA with a strong background in investment management, forensic and financial accounting, personal and business finances, and taxes.

At the end of the day financial decisions can often be difficult, but we work hard to be sure our clients feel comfortable and confident that they are making sound, thoughtful financial decisions, allowing them to sleep well at night, even when times get tough.

About Stuart

Stuart Ruff, CPA
President and CIO

Stuart is the President of Ruff Choices, Investment Management. He founded the firm in 2000 to provide comprehensive investment advisory and management services for individuals, businesses, non-profit organizations, trusts, and retirement plans.

In addition to investment management experience, Stuart brings extensive accounting and tax knowledge to his clients, offering them a uniquely holistic approach to their financial lives and decision making.

Accounting services include taxes, forensic accounting, financial accounting, business transactions, and executor and estate administration services.

Stuart received a B.S.B.A. – dual concentration in accounting and finance, from Old Dominion University and has been a certified public accountant since 1986, and a registered investment advisor since 1999.

Outside of business, Stuart is interested in personal health and fitness, including hiking, swimming, basketball and the gym.  He also appreciates a wide variety of music and enjoys attending live concerts.  When he is not spending time with family and friends, he likes to spend quiet time reading.

Stuart is also a long-time student of Autonomy and Life (autonomyandlife.com), a course of study presented by Arnold Siegel. The course is instrumental and invaluable in his inquiry into what makes for a successful, satisfying, and fulfilling life.

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Contact Us

 

 

29 Alden Street
Suite 3G
Cranford, New Jersey 07016
Phone: 973.476.1889
[email protected]

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